At the beginning of this year I articulated our 2014 plans focused on grounding ourselves in our mission and preparing the organization for exponential growth to help promote women in leadership roles within healthcare. This work is a continuation of our efforts in prior years which included strategies for:
- Remaining relevant and portable—able to move with our constituents over time, geography and career path
- Serving as a trusted partner and advisor to our constituents
- Being seen as an authority on women’s leadership needs in the areas of skill building, networking, recognition, and mentoring
We have been working toward these objectives in order to advance our place as women leaders in our industry. This means joining the future-shaping conversations about women in leadership, advocating for women at every step along their career track, empowering women to flourish and have impact in whatever career path they choose and seeking to reduce the disparity of women as 73% of the labor force but only 4% of the leadership force.1
As we prepare to address these objectives in 2014, I am pleased to report we are making impressive progress on a number of fronts.
1. We are holding on our expectations to achieve our 2014 financial plan and complete the deliverables outlined in our plans. Accomplishments in Q1 and Q2 include exceeding our Corporate Partner and Women of the Year event sponsorship targets and meeting expectations for our new virtual Career Conversations program.
We have also made great strides in membership. We are already within half a percentage point of meeting our end of year membership goals.
We completed a major research initiative and convened our senior leadership from across Europe and the USA to hear the data presentation and discuss how best to act on the important voice of the customer.
We have begun the rollout of our HBA leadership competency framework to which we will align our programming efforts to continue to bring consistent high quality offerings to our community of 30,000+.
Finally, we have launched a pilot program that enables our chapters to bring Corporate Partner packages to new companies, broaden our healthcare footprint and create a stronger “One HBA” business model.
2. We are on schedule with the initial debut of our enhanced HBA brand which will more effectively communicate our value proposition to our key stakeholders.
Our initial brand reveal was presented at the Woman of the Year event in NYC on May 1. Our new logo and tagline are the result of our market research and analysis of our key stakeholders including members, non-members, Corporate Partners, and prospect companies. Further messaging and brand positioning will be complete in time for our full brand roll out at our HBA Annual Conference in November.
As a way of honoring our 35th year as an association, we have refreshed our brand in conjunction with launching our Wall of Recognition to honor women leaders important to each of us; allowing us to build and broaden our community of leaders association wide.
3. Finally, we just celebrated a remarkably successful 25th anniversary of the Woman of the Year event recognizing three distinguished leaders in biopharma, healthcare delivery, and consultative services.
We celebrated the accomplishments of our three Women of the Year—
- Shideh Sedgh Bina, founding partner of Insigniam and editor in chief of Insigniam Quarterly
- Annalisa Jenkins, MBBS, MRCP, executive vice president and head of global research and development for Merck Serono
- Patricia A. Maryland, DrPH, president of healthcare operations and chief operating officer of Ascension Health
We have the opportunity to continue to broaden our engagement of women worldwide. Including representation from three industry segments widens our exposure and welcomes more women to learn and take advantage of the benefits of the HBA to promote a strong network, career advancement and enhancement, and leadership development. This in turn will fuel growth and promotion of women as leaders throughout our industry.
All in all, it has been a busy and productive first half of the year. We are looking forward to more progress against our strategic initiatives and addressing some of the cornerstone needs of our chapters. Work is underway to provide greater volunteer leader on-boarding support, member and corporate support, and new benefit generating activities.
With greater tour de force behind us and our inspiring HBA esprit de corps in front of us, we can start to move the needle on our industry influence and impact. We will truly be “Living Up to Our Name” in 2014.
Thank you for the honor and privilege to serve the HBA as association president in 2014.
Here’s to a terrific second half of the year!
Best to all,
Vice President Client Development, athenahealth
2014 HBA President
1. As measured by women holding the CEO role in healthcare companies (medical and health service managers) according to the Bureau of Labor Statistics in July 2012.